Intro to Mass Communications
The Lambeau Field Tour (Location Activity)
"Take the Lambeau Field Tour-choose a piece of advertising and report on it."Included in this should be: "Describe what you saw, and take a picture to support what you saw; reflect on two things that struck you as odd/unusual/interesting related to mass communications; and describe how the activity related to the history of that field and to at least one or more medium."
Touring Lambeau Field was an experience I recommend for any Packer fan in Green Bay! Not only do you get an in-depth look at the stadium, but you learn about Lambeau’s history as well, which for me, was a completely new experience.
Moving to Titletown from Virginia was quite a shocking experience for me. Nothing could have prepared me for what Green Bay had to offer.
Green and yellow fire hydrants, Packer decorations, game days, the bars, and much more all contribute to the Green Bay experience. But most importantly, the stadium; Lambeau Field.
It’s been about six years since I’ve moved to Green Bay and have only had the chance to see inside the stadium once before I had a chance to tour the field. Upon arriving to our tour, we were presented with a brief history of the notorious Packers.
At this point, I was in awe of the size of the inside of the field, 1.7 million square feet to be exact! I was then told the seating capacity was over 72,000 fans! Amazing!
Continuing on the to
ur, I noticed many advertisements from virtually every direction. Particularly, for beer products, but also for Kohls, Mastercard, Copps, etc. I was told that Lambeau actually serves twenty different kinds of beer; ranging from Spotted Cow to Milwaukee’s Sprecher and of course, Miller Beer.Notice, in the picture to the left, that the Miller company logo is everywhere! Even by signs indicated names of places throughout the field, such as the Lambeau Field atrium.
As I looked around the stadium, I noticed that the majority of the advertisements were for the various beer products sold at Lambeau. Despite the apparent age range of fans, the advertisements are virtually screaming that football must be accompanied by beer!
Another interesting thing I learned was that they spent close to $300 million on renovations to Lambeau Field recently. Throughout the tour I was looking around and the amount of advertisements made it seem obvious where a portion of the money was coming from. They are literally everywhere!
In conclusion, my experience at Lambeau Field may have just been a typical tour. But, I learned that much more goes into behind the scenes work than the actual game. Throughout any given game day, fans are subjected to hundreds of advertisements from every direction that they may not even have the capacity to distinguish what may be good advertisements or bad.Overall, the Lambeau experience is a great one! Be prepared, however, wallet in hand, if you ever plan to spend a day there!
If you are interested in booking a tour, check out Lambeau tour times:
http://www.lambeaufield.com/stadium_info/stadium_tours/times/
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